Loyalty Insurance launch Digital Reward System for customers using a digital platform



Loyalty Insurance Company Limited, a non-life insurance company wholly owned by Frimps Oil Company Limited, has introduced a digital payment and reward system for the benefit of its clients and intermediaries.


The Loyalty Insurance digital platform is a customer relationship management and loyalty reward system that features an instant digital reward scheme through an enjoyable and time-sensitive online platform to interact and build brand affinity.


Loyalty Insurance aims at using the digital reward platform to reward and incentivize insureds and intermediaries such as brokers and agents anytime they place Motor Insurance with the company.


The Executive Director of Loyalty Insurance, Mr. Elias Oppong Ababio, stated that, the digital payment and reward system is the first of its kind digital platform in the Insurance Industry.


He added that the platform offers a seamless payment and reward system that seeks to delight the cherished and loyal customers and intermediaries of Loyalty Insurance.



He added that, this innovative digital reward system ensures that the rate of redemption does not expire even when the promo ends since digital fuel coupons can be converted into mobile money or airtime.



He therefore pointed out that the digital platform is expected to create convenience for its customers, brokers and agents in the midst of heightened competition in the Ghana Insurance Market.


Loyalty Insurance currently has offices in Accra, Tema, Kasoa, Kumasi, Nkawkaw, Techiman, Asamankese, as well as all DVLA offices and Frimps Oil services stations in the country.

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